OASIS
USA
Breathe Better. Feel Better.
Brand Strategy · Visual Identity · Packaging · Launch Strategy · Advertising
THE BRIEF
Build a category-defining brand for an ENT-invented wearable humidifier, launching through familiar winter and sinus-comfort needs.
THE IDEA
Not a tracker or treatment. A science-led wearable that supports the body’s natural moisture balance, with The Breathing Report as its authority platform.
DELIVERED
Brand positioning and identity, guidelines, packaging, 360° launch strategy, digital direction and advertising concepts.
I’ve known Rilee since the start of my career, and her taste and strategic eye have always stood out. When we needed to build the OASIS brand from scratch, she was the obvious choice. She delivered a world-class brand identity, and she continues to advise on our marketing strategy and create key assets for us. Her professionalism, attention to detail, and willingness to go above and beyond made the entire process a pleasure. I highly recommend her to anyone looking to build, elevate, or evolve their brand.
Jessica Adant, CMO, OASIS by goBU Inc.
breatheoasis.com
