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Hamilton Group
Project type
Branding · Identity Systems · Creative Direction
Date
February 2025
Location
Dubai
A unified brand family developed for Hamilton Group, starting with Hamilton Sports Science — the core brand rooted in evidence-based performance training. Building on this foundation, we created distinct yet connected identities for Hamilton Boxing Club (HBC) and Hamilton Yoga, each reflecting the Group’s philosophy while speaking to their own unique audiences.
The visual identity systems were crafted to reflect the synergy between movement, discipline, and wellness — allowing each brand to stand on its own while clearly aligning with the overarching Hamilton ethos.
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